Spinandflix selects Gamblitude to power its data stack and AI-driven decision making

Gamblitude, the AI-native intelligence platform built exclusively for iGaming, today announced a new client – Spinandflix, a Portuguese operator offering both sportsbook and casino products in the regulated Portuguese market.

Under the agreement, Gamblitude will become the central intelligence layer across Spinandflix’s organisation, bringing together data from multiple operational systems into a single source of truth and enabling teams to interact with business data through an AI Agent trained specifically for iGaming.

As operators continue to generate increasing volumes of player, betting and transactional data, the challenge is no longer collecting information, but turning that information into fast, trusted decisions. Spinandflix selected Gamblitude to eliminate data silos, standardise KPI definitions across departments and give every team immediate access to actionable insights without relying on technical specialists.

“Most operators don’t suffer from a lack of data, but a lack of clarity,” said Wojciech Sznapka, CEO of Gamblitude. “Our role is to transform raw operational data into intelligence that every team can trust and act upon. When everyone in the organization works from the same source of truth and can ask questions in plain language, decisions become faster, alignment improves and opportunities are no longer missed because the right insight arrived too late.”

Spinandflix’s leadership highlighted Gamblitude’s deep industry expertise as a key factor behind the decision.

The implementation will provide Spinandflix with a dedicated cloud-native data warehouse, governed KPI framework, self-service analytics environment, automated monitoring through Insight Radar, AI-generated reporting capabilities and a conversational AI Agent capable of analysing live business performance in natural language. Together, these capabilities will enable teams across management, CRM, operations and product to move from reactive reporting to proactive decision making.