A marketing manager has a meeting at 11 a.m. The numbers from last week's reactivation campaign are disappointing, but nobody has had time to investigate…
Ask a CRM manager what last month's reload campaign delivered and the answer arrives in about 30 seconds. Deposits from claimers, turnover, NGR over the…
There is an old saying that a person with one watch always knows the time, while a person with two watches is never quite sure.…
Gamblitude, the AI-native data and analytics platform built exclusively for iGaming, has entered a go-to-market partnership with Authologic, the identity orchestration platform that connects major…
In their own words is a series where our clients speak for themselves. The piece below comes directly from Quantum Gaming, published with only light…
Data can tell operators exactly where players drop out, hesitate or abandon the journey altogether. The challenge is rarely identifying the problem. The challenge is…
Gamblitude, the AI-native intelligence platform built exclusively for iGaming, today announced a new client - Spinandflix, a Portuguese operator offering both sportsbook and casino products…
Every iGaming operator talks about becoming data-driven, yet inside many organisations there is a second analytical ecosystem operating beneath the official one. It rarely appears…
Security has always been one of the core design principles behind Gamblitude. Today we are proud to confirm it formally. Gamblitude is now ISO/IEC 27001:2023…
Choosing the Right Metrics for iGaming Predictive Models In the previous article we explained that any machine learning model should beat a simple rule-based baseline…