Analytics that speaks both currencies of sweepstakes.
Sweepstakes looks like casino but runs on different physics: free-to-play economics where roughly one player in eight ever purchases, a dual ledger of Gold Coins and Sweeps Coins instead of deposits and withdrawals, prize redemptions that behave like a liability queue, and a legal map that shifts state by state. Generic BI reads deposits and bets — sweepstakes has neither. Gamblitude models the dual-currency economy natively: one governed warehouse, one semantic layer, and every workflow built for how sweepstakes operations actually work.
Purchases on one side, prizes on the other. The margin lives in between.
Run the coin economy on evidence, treat redemptions like the liability they are, and grow the small share of payers that funds everything — three workflows the operating team runs every day, all reading the same governed numbers.
Both ledgers. One honest P&L.
Gold Coin purchases on one side, Sweeps Coin grants and prize redemptions on the other — net revenue is what survives between them. Gamblitude models both currencies as first-class citizens, so package mix, payout ratio and grant costs stop being a spreadsheet reconciliation and become numbers you watch move.
Treat redemptions like the liability they are.
Redemption is where money actually leaves the business — and where multi-accounting, AMOE farming, device rings and playthrough gaming concentrate. Insight Radar watches the queue continuously and flags what matters before payout, not after; Search by ID reconstructs any account’s full history when compliance asks.
Grow the 12% that funds everything.
In sweepstakes, only about one player in eight ever purchases — and a fraction of those carry most of the revenue. The funnel from install to engagement streak to first purchase to repeat to VIP is the whole business. Gamblitude tracks it per cohort, per source and per streak state, so growth work aims at the step that is actually leaking.
The economy is the engine. These teams run on it too.
CRM, promo, support and finance all consume the same dual-ledger data — and most of their frustration comes from numbers that disagree between systems. Because every module shares one data model, every team acts on the same reality.
Keep the whales. Wake the streaks.
Dynamic segments by payer tier, streak status, game preference and churn risk — refreshed with the warehouse, not with an export. Predictive purchase-propensity signals tell CRM who is one nudge from a first purchase and which VIP is quietly cooling off.
What a free coin actually buys.
Daily login grants, social codes, tournaments and leaderboards all hand out SC to drive behaviour. Measure realised cost against the engagement and purchases each mechanic actually produced — and catch grant abuse patterns while they are still small.
The one-minute redemption dispute.
A redemption ticket usually means checking purchases, grants, playthrough status, KYC state and prize history across five systems. Search by ID collapses it into a single view, so support answers in a minute — with the audit trail already attached.
Forecast payouts before they queue.
Prize liability is a forward number, not a month-end surprise. Predictive Models forecast purchase revenue, redemption volume and payout-ratio drift around the promo calendar — so finance plans cash against signals, not against last month’s average.
F2P economics. Casino content. Promotional law. One model that speaks all three.
The clarity sweepstakes needs to run the coin economy, protect the payout ratio and grow the payer base — without building half the data stack in-house to get there.
GOVERNED DATA MODEL
Everything above runs on four products, one data model.
Data Warehouse
Billions of iGaming events in one governed, live model.
Learn moreBusiness Intelligence
Dashboards, Master Chart, Lists, Reports, Targets.
Learn moreAI Agent
Ask, watch, report — grounded in your Metrics, in every channel.
Learn morePredictive Models
Churn, value and impact signals, days ahead.
Learn moreHow much of today’s redemption queue is one device ring?
Bring the payout question your dashboards couldn't answer. We'll put a dual-ledger sweepstakes model on screen and trace the answer back to the definition — live, in one call.
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