Solutions · Affiliates
iGaming affiliate analytics.
Traffic meets commercial context.
Understand the traffic.
Compare the commercial return.
Bring site analytics, clickout tracking and available operator reporting together. Compare content, markets and partnerships using shared definitions, with a clear view of what your tracking and partner data can support.
The affiliate playbook
Build the picture
on both sides of the click.
Affiliate analytics connects audience and content performance with the conversions and commissions an operator reports back. Gamblitude helps affiliate businesses examine that relationship, from landing-page engagement to partner economics, at the level their data can reliably connect.
Give content a commercial context.
Compare landing pages, content groups, markets and devices using site activity and clickout measures. Bring Search Console query and page trends alongside partner conversion and revenue data at compatible reporting levels.
Compare partnerships on agreed terms.
Bring operator reports into a consistent review of clickout conversion, reported FTDs and commissions. Keep CPA, revenue-share and hybrid deal rules visible in the definitions. Use Reports to compare partners and reporting periods with the context needed for commercial discussions.
Review changes with better evidence.
Compare content updates, partner placement and traffic mix alongside conversion and revenue results. Dashboards show the overview; Master Chart helps examine trends and breakdowns. Track KPIs against Targets and account for other changes in the period when reviewing performance.
The data foundation
Different sources.
A connected commercial view.
Agree which records can be joined, which comparisons must remain aggregated and how partner reporting periods and deal rules are handled. Role-based permissions govern access to the connected data and platform. Player-level investigation is available only where permitted partner records and suitable identifiers are provided.
Sources to connect
- Site analytics and tracked engagement events
- Google Search Console query and page performance
- Clickout, sub-ID or postback data where available
- Operator reports, commission statements and agreed deal terms
Metrics to define
- Visits, engagement and clickouts
- Reported FTDs and defined clickout-to-FTD conversion
- CPA, revenue-share and hybrid commission measures
- Revenue per visit or clickout at supported reporting levels
Example questions
Start with the question
behind the number.
Which landing pages combine useful clickout volume with stronger partner-reported conversion?
How do conversion and commission yield differ by operator, market and deal type?
Did the revenue change come from traffic volume, conversion, deal terms or reporting timing?
AI in the workflow
Ask. Follow. Investigate.
AI Agent
Investigate traffic and commercial results using the sources and dimensions connected to your platform. Check definitions and follow up by page, market or partner.
Insight Radar
Schedule the recurring partner or content review your business needs. Findings reflect the data received and its reporting period.
Autonomous Agent
The agent chooses threads in your connected data and follows related observations. Your team assesses the evidence and decides on content or partnership changes.
Explore the products
The capabilities
behind the workflow.
Data Warehouse
Connect sources and define how reporting records relate.
Business Intelligence
Build content and partner views with Dashboards, Reports and Targets.
AI for iGaming
Ask commercial questions and schedule recurring partner reviews.
Autonomous Agent
Explore independent investigations across the data available to your business.
Questions & answers
Affiliate analytics
explained.
What is iGaming affiliate analytics?
It connects an affiliate business's audience and content performance with the conversions and commercial results available from operator partners. Gamblitude brings those sources into shared reporting and AI workflows, so editorial, SEO, partnerships and finance can investigate the same definitions.
Can we combine site analytics with multiple operator reports?
Yes, subject to available access, data formats and agreed integration scope. The model can bring site and clickout activity together with partner reporting. Reporting dates, conversion definitions, currencies and commercial rules need to be aligned before comparing results.
How do you connect SEO traffic with partner outcomes?
Use Search Console query and page performance alongside site tracking, clickout identifiers and partner postbacks. Suitable identifiers can support detailed attribution; aggregate sources support comparisons by page, market, partner or cohort. The analysis follows the connections your tracking and partner records can reliably establish.
How do CPA, revenue-share and hybrid deals stay comparable?
Define each measure using the relevant deal terms, reporting period and partner records. Keep approved conversions and commission amounts distinct. Shared dashboards and Reports make those definitions visible when comparing the economics of different agreements.
Can different teams have different access to partner data?
Yes. Role-based permissions control access to data and platform functionality. The scope of any partner-facing report or shared output should match the data you are permitted to disclose. Operator-supplied player detail is only included where access and identifiers support that use.
What do we need to get started?
We review your sites, tracking, operator reports, commercial definitions and first questions, then agree source access and implementation. Forecasting requirements need a separate assessment of your history and objectives. Predictive Models are scoped and quoted separately.
See Gamblitude in action
Bring a partner or content question.
See what the data can explain.
We'll walk through the analytical approach with demo data, then discuss your tracking, operator access and the reporting your affiliate business needs.