SOLUTIONS · BY VERTICALONLINE CASINO

Casino analytics that keeps up with your product.

Online casino runs on speed, variation and constant optimisation. RTP shifts, session volatility, new content launches and bonus-driven behaviour demand answers in minutes, not days. Most BI tools treat casino like any other vertical. Gamblitude was built the other way round — one governed warehouse, one semantic layer, and every workflow designed for how casino operations actually work.

GAME EVENTS / DAY1.2B ingested live
CATALOGUE COVERED4,200+ titles · 34 providers
RTP DEVIATION FLAGGED±0.5pp per title
PLAYER INVESTIGATION60 → 1 min
BUILT FOR HOW CASINO ACTUALLY WORKS

Casino value is driven by content. Visibility into content is the whole game.

From evaluating game performance and running the portfolio to catching risk signals early — three workflows the product team runs every day, all reading the same governed numbers.

FIG. 01 — THE ONLINE CASINO PLAYBOOK
// 01 — GAME PERFORMANCE

See every game the way it actually behaves.

Sessions, spins, stakes, RTP and volatility behaviour at any depth — from portfolio down to a single title, without touching SQL. Master Chart compares any KPI across time, provider, game or volatility class; Dashboards adapt as new content lands in the catalogue.

Provider-level and game-level performance side by side — 34 providers, 4,200 titles, one chart
Cohort performance by segment: volatility preference, bet sizing, session length
Shifts in average bet, playtime and session drop-off — the day they start, not at month close
MASTER CHARTDASHBOARDSMETRICS
◆ ANY KPI × TIME × PROVIDER × GAME × VOLATILITY CLASS — NO SQL
MASTER CHART — GGR BY PROVIDER
Pragm
NetEnt
Play’n
Hacks
Push
Relax
Nolim
BTG
34 PROVIDERSLAST 30 DAYS
// 02 — RISK & ANOMALIES

Catch problems while they're still cheap.

Casino data is noisy, and problems appear subtly before they get expensive. Insight Radar watches continuously and speaks up only when something matters — every alert arrives with context, so the investigation starts from a hypothesis, not a number floating in isolation.

RTP deviations on specific titles — flagged from ±0.5pp, in hours, not weeks
Unexpected margin shifts, session anomalies, bet-count spikes, unusual win/loss patterns
Delivered where the team works: platform, Slack, Telegram or e-mail
INSIGHT RADARAI AGENT
◆ EXAMPLE — RTP +2.7pp ON ONE TITLE, FLAGGED IN 41 MIN, EXPOSURE HELD AT €18.4K
INSIGHT RADAR — WATCHING 24/7LIVE
RTP deviation — Book of Dusk
LIVE 99.2% vs CONFIG 96.5% · +2.7pp · FLAGGED AFTER 41 MIN · EXPOSURE €18.4K
⌁ GROUNDED IN: RTP v2 · METRIC ENGINE — TRACE AVAILABLE
// 03 — CONTENT PORTFOLIO

Run the lobby like a portfolio.

Lobby real estate is finite, and the decisions about what to push, rotate down or re-evaluate never stop. Gamblitude is the evidence layer underneath those decisions — so content strategy visibly moves GGR instead of following gut feel.

Identify high performers, sleepers and volatility-driven outliers across the catalogue
Compare games by provider, theme or volatility class — before the renewal conversation
Measure the GGR impact of placements, bonuses and personalised recommendations
DASHBOARDSMASTER CHARTLISTS
◆ EVERY LOBBY DECISION MEASURED IN GGR — NOT GUT FEEL
DASHBOARD — PORTFOLIO VIEW
GAMEGGR (30D)vs BASE
Gates of Olympus€412K+18%
Sweet Bonanza€356K+9%
Book of Dusk€118K‒38%
Wanted Dead€204K+4%
Big Bass Splash€151K‒7%
BEYOND THE CASINO TEAM

The product is the engine. These teams run on it too.

CRM, finance, support and planning all consume casino data — and most of their frustration comes from data that is outdated, inconsistent or both. Because every module shares one data model, every team acts on the same reality.

FIG. 02 — MORE WORKFLOWS
04
// CRM & RETENTION

Segments that move with the player.

Dynamic segments driven by live casino behaviour — session patterns, volatility preference, bet sizing — plus predictive signals for churn, high-value trajectories and bonus sensitivity. Targeting gets more precise because it never works from last Tuesday’s export.

LISTSPREDICTIVE MODELS
◆ SEGMENTS REFRESH WITH THE WAREHOUSE — NOT WITH AN EXPORT
05
// BONUS ECONOMICS

What a bonus cost — and what it bought.

Measure realised vs expected value, bonus sensitivity by player type, campaign impact on GGR, NGR and retention, and abuse patterns in real time rather than weeks after the damage is done.

METRICSREPORTS
◆ COST vs INCREMENTAL VALUE, PER CAMPAIGN — ON ONE PAGE
06
// OPERATIONS & SUPPORT

The one-minute investigation.

Search by ID collapses five systems into a single view — every transaction, session, game event, payment and bonus — so an investigation that used to take an hour takes a minute.

SEARCH BY ID
◆ 60 MINUTES → 1 MINUTE · FIVE SYSTEMS → ONE VIEW
07
// PLANNING & FORECASTS

Forecasts built for casino seasonality.

Predictive Models trained on real iGaming behaviour forecast revenue patterns, player activity, session volume and the expected impact of major releases and calendar events.

PREDICTIVE MODELSTARGETS
◆ TRAINED ON iGAMING REALITIES — NOT RETROFITTED E-COMMERCE
WHY ONLINE CASINO OPERATORS CHOOSE GAMBLITUDE

One integration. No competing versions of the truth.

The clarity casino needs to manage portfolios, understand players and protect revenue — without building half the data stack in-house to get there.

FIG. 03 — THE REASONS
Game & provider visibility — performance clear at every level of the catalogue
Early anomaly detection — RTP, volatility and behavioural signals in hours, not weeks
Governed KPIs — one versioned definition per metric, consistent everywhere
Live segmentation — powered by real casino behaviour, not stale exports
iGaming-native predictions — trained for this industry, not retrofitted from e-commerce
Reporting that lands — analytics turned into action, action into measurable P&L
EVERY MODULE READS THE SAME
GOVERNED DATA MODEL
// SPINS. SESSIONS. SIGNALS.

Which game is quietly leaking margin right now?

Bring the question your dashboards couldn't answer. We'll put a casino data model on screen and trace the answer back to the definition — live, in one call.

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