Analytics built for how modern lottery actually works.
Today's lottery runs across retail, online and mobile at once — games with different draw cycles, prize structures and player behaviours, under some of the strictest regulatory scrutiny in gaming, carrying the weight of public-good revenue. Most tools treat lottery data like generic e-commerce and miss almost everything that matters. Gamblitude was built the other way round.
One governed model across every channel — so retail and digital finally speak the same language.
Full visibility across retail, online, mobile and partner networks; a game portfolio managed on evidence; and irregularity monitoring built for the strictest regulatory frameworks in gaming.
Every sales channel in one honest model.
Retail points of sale, online, mobile apps and partner networks each have their own behavioural signature. Gamblitude unifies all of them into one governed warehouse, so for the first time every channel sits in the same model and can be compared honestly.
Monitoring built for the strictest frameworks.
Lotteries operate under some of the strictest regulatory frameworks in gaming, where audit, transparency and responsible gaming are central obligations. Insight Radar scans continuously and flags anomalies early; Search by ID gives complete visibility of any ticket whenever an audit requires it.
Every portfolio decision defended by data.
Each product has a different lifecycle, audience and revenue profile. With Master Chart, Dashboards and Lists you compare games on truly comparable terms — so portfolio decisions stop being defended by intuition and start being defended by data commercial, marketing and management can all look at together.
One model, every audience the lottery has to answer to.
CRM, planning, reporting and operations all draw on the same governed data — commercial performance, regulatory compliance and social impact reported in parallel, from numbers that agree.
Live behavioural insight, omnichannel.
Dynamic segments by frequency, value, product preference and channel; who responds to which jackpot level; cross-sell between draw games and instant-win; campaign performance measured across online and retail at once. Lists and Attributes update continuously.
Plan the calendar with confidence.
Revenue depends on draw schedules, jackpot rollovers, seasonality and player cycles. Predictive Models forecast sales for upcoming draws, estimate rollover dynamics and set defensible expectations for management, boards and regulators.
Reports for every audience, in minutes.
Monthly and quarterly summaries combining KPIs, charts and commentary in one governed document; tailored versions for management, regulators, partners and beneficiary stakeholders; AI Agent drafts the first version so a week of work becomes an afternoon.
Instant answers to operational questions.
Search by ID and Data Explorer investigate any ticket, transaction, payout or player, validate sales patterns in real time and answer regulatory queries without opening a BI request.
One reliable decision layer — commercial, regulatory and public-good.
Complete visibility across channels, governed KPIs across every function, and forecasting designed around lottery rhythms rather than a generic e-commerce calendar.
GOVERNED DATA MODEL
Everything above runs on four products, one data model.
Data Warehouse
Billions of iGaming events in one governed, live model.
Learn moreBusiness Intelligence
Dashboards, Master Chart, Lists, Reports, Targets.
Learn moreAI Agent
Ask, watch, report — grounded in your Metrics, in every channel.
Learn morePredictive Models
Churn, value and impact signals, days ahead.
Learn moreWhich channel is quietly outperforming the forecast?
Bring the cross-channel question your reports couldn't reconcile. We'll put a unified lottery model on screen and trace it back to the definition — in one call.
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