Meet Gamblitude
Built from the
inside of iGaming.
We know the work behind the question.
We built Gamblitude to help you answer it.
Gamblitude is a data and AI platform built exclusively for iGaming. We connect operational data, shared business definitions and analytical tools so people across the organisation can understand what is happening and investigate why.
The people behind the platform
Experience on both sides
of the data question.
Our founders’ experience spans more than a decade in iGaming operations, commercial management and technology. That includes the business questions behind a P&L and the practical work of building data stacks, moving infrastructure to the cloud and translating operational needs into working systems.
Across different businesses, familiar obstacles kept returning. A new question became another reporting request. Teams arrived with different versions of the same KPI. Analysts spent time assembling extracts before they could investigate what the figures meant.
That experience shaped Gamblitude. The aim is to make connected data and useful analysis part of everyday work: a starting point that finance, CRM, trading and product teams can share, while asking different questions.
Give the people closest to the business a clearer route to the answer.
What guides the product
The question matters.
So does the foundation.
A useful answer depends on how the data was connected, what the number means and whether the person asking can explore it.
Keep the operating context.
A bet, a casino session, a bonus and a payment each carry different meaning. Our data model is built around those relationships, so a change in revenue can be investigated through the players, products and activity behind it.
Agree what the number means.
Shared Metrics give teams a common definition to work from. The AI Agent uses those governed definitions as analytical context. Teams can examine the calculation and source detail instead of treating a plausible answer as sufficient evidence.
Make room for the next question.
A dashboard is a useful beginning. Visual exploration, conversational analysis and proactive investigations give people several ways to continue. The tools support the investigation; the business team decides how to use what it learns.
One Gamblitude platform
From the event
to the next decision.
Five connected parts of the offer cover the data foundation, everyday analysis and forward-looking signals. Each has a distinct role, built around the same business context.
Data Warehouse
Connect operational sources, retain event-level history and give the business a managed analytical foundation.
02Business Intelligence
Explore Dashboards, Metrics, player Attributes, Segments and Master Chart. Build Reports and compare performance with Targets.
03AI for iGaming
Ask the AI Agent a question in business language. Use Insight Radar for recurring investigations defined by your team.
04Autonomous Agent
Let the agent initiate analytical investigations across connected signals, then review its findings and supporting context.
05Predictive Models
Develop models on your historical data around a defined outcome or decision, with evaluation and delivery agreed for your operation.
Six model applications
Built around your players.
Each model is developed around the operator’s historical data and intended use. Bonus Value Optimisation, Content Recommendations and RG Risk Detection are individually scoped. Player protection remains separate from commercial targeting.
In practice
Different operations.
Real implementation stories.
The starting point changes with the business. These published stories explain the context, the work involved and how each organisation approached Gamblitude.
SixValues
A B2B organisation brings shared definitions and self-service analysis into a reporting environment previously built around Tableau.
MINT
A crypto-first operator makes its analytical foundation part of launch planning across several product categories.
Quantum Gaming
A platform provider chooses a more accessible route from complex operational data to business-user investigation.
TAG Media
An affiliate-management agency brings programme and operator data together for more consistent comparisons and client reporting.
ISO/IEC 27001 certified.
Gamblitude’s information security management system is independently audited by Bureau Veritas. Review the certification and controls as part of your assessment.
See the platform
Put the story
into context.
The product film introduces the connected platform. For a closer look, a demo starts with your reporting goals and a walkthrough using test data. No data connection is needed for that conversation.
Start with the work
What is getting in your team’s way?
Let’s make it specific
Bring us a question
worth answering.
Tell us what your team needs to understand, which systems hold the data and where the process gets stuck. We’ll explore the relevant product, the available context and a practical starting point together.